- ISBN: 9780316346627 :
- Physical Description: xii, 301 p. ; 21 cm.
- Edition: 1st Back Bay pbk. ed.
- Publisher: New York : Back Bay Books/Little, Brown, 2002.
|General Note:|| If you would like to request available book club copies, please call 988-5400.
Originally published in hardcover by Little, Brown and Co., 2000.
|Bibliography, etc. Note:|| Includes bibliographical references(p. -291) and index.
|Formatted Contents Note:|| The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
|Summary, etc.:|| The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Contagion (Social psychology).
Context effects (Psychology).