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HBR's 10 must reads on strategic marketing.

HBR's 10 must reads on strategic marketing.

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    0 current holds with 1 total copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Main 658.802 H261s (Text) 31307020680726 Non Fiction Available -

Record details

  • ISBN: 9781422189887
  • Physical Description: 206 p. : ill. ; 21 cm.
  • Publisher: Boston, Mass. : Harvard Business Review Press, c2013.

Content descriptions

General Note: Includes index.
Formatted Contents Note: Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
Subject: Marketing > Management.
Strategic planning.

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