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Everybody writes : your go-to guide to creating ridiculously good content / Ann Handley.

Everybody writes : your go-to guide to creating ridiculously good content

Handley, Ann, 1963- author. (Author).

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    0 current holds with 1 total copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Main 658.872 H192e (Text) 31307023707161 Non Fiction Checked out 11/09/2019

Record details

  • ISBN: 9781118905555
  • ISBN: 1118905555
  • Physical Description: xxi, 298 pages : illustrations ; 24 cm
  • Publisher: Hoboken, New Jersey : Wiley, [2014]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Writing Rules: How to Write Better (And How to Hate Writing Less) -- Writing Rules: Grammar and Usage -- Story Rules -- Publishing Rules -- 13 Things Marketers Write -- Content Tools.
Summary, etc.:
"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world"-- Provided by publisher.
Subject: Internet marketing.
Business communication.

Syndetic Solutions - Table of Contents for ISBN Number 9781118905555
Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content
Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content
by Handley, Ann
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Table of Contents

Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content

SectionSection DescriptionPage Number
Foreword   Nancy Duartep. xvii
Acknowledgmentsp. xix
Introductionp. 1
Part IWriting Rules: How to Write Better (and How to Hate Writing Less)p. 11
1    Everybody Writesp. 15
2    Writing Is a Habit, Not an Artp. 17
3    Shed High School Rulesp. 20
4    Regard Publishing as a Privilegep. 23
5    Place the Most Important Words (and Ideas) at the Beginning of Each Sentencep. 25
6    Follow a Writing GPSp. 27
7    The More the Think, the Easier the Inkp. 33
8    Organize. Relax, You've Got Thisp. 36
9    Embrace The Ugly First Draftp. 41
10    Swap Places with Your Readerp. 44
11    Humor Comes on the Rewritep. 46
12    Develop Pathological Empathyp. 47
13    'Cross Out the Wrong Words'p. 51
14    Start with Dear Mom...p. 54
15    If You Take a Running Start, Cover Your Tracksp. 56
16    Notice Where Words Appear in Relation to Others around Themp. 59
17    'A Good Lede Invites You to the Party and a Good Kicker Makes You Wish You Could Stay Longer'p. 61
18    Show, Don't Tellp. 65
19    Use Familiar Yet Surprising Analogiesp. 69
20    Approach Writing Like Teachingp. 71
21    Keep It Simple-but Not Simplisticp. 72
22    Find a Writing Buddyp. 74
23    Avoid Writing by Committeep. 76
24    Hire a Great Editorp. 77
25    Be Rabid about Readabilityp. 79
26    End on an I-Can't-Wait-to-Get-Back-to-It Notep. 84
27    Set a Goal Based on Word Count (Not Time)p. 85
28    Deadlines Are the WD-40 of Writingp. 87
Part IIWriting Rules: Grammar and Usagep. 89
29    Use Real Wordsp. 91
30    Avoid Frankenwords, Obese Words, and Words Pretending to Be Something They're Notp. 93
31    Don't Use Weblish (Words You Wouldn't Whisper to Your Sweetheart in the Dark)p. 95
32    Know the Difference between Active and Passive Voicep. 96
33    Ditch Weakling Verbsp. 97
34    Ditch Adverbs, Except When They Adjust the Meaningp. 98
35    Use Clichés Only Once in a Blue Moonp. 101
36    Avoid These Mistakes Marketers Makep. 103
37    Break Some Grammar Rules (At Least These Five)p. 107
38    Learn Words You're Probably Misusing or Confusing with Other Wordsp. 109
39    Scuse Me While I Kiss This Guyp. 117
40    Limit Moralizingp. 119
Part IIIStory Rulesp. 121
41    Tell How You'll Change the Worldp. 123
42    Tell the Story Only You Can Tellp. 128
43    Voice and Tonep. 130
44    Look to Analogy instead of Examplep. 135
Part IVPublishing Rulesp. 139
45    Wait. What's Brand Journalism?p. 141
46    Tell the Truthp. 145
47    See Content Moments Everywherep. 146
48    Post News That's Really Newsp. 149
49    Biased and Balancedp. 150
50    Nonobvious Interview Tipsp. 152
51    Fact-Checkp. 156
52    Approach Content with 'Mind Like Water'p. 158
53    Seek Out the Best Sourcesp. 160
54    Be Aware of Hidden Agendasp. 161
55    Cite as You Writep. 162
56    Curate Ethicallyp. 166
57    Seek Permission, Not Forgivenessp. 170
58    Understand the Basics of Copyright, Fair Use, and For Attributionp. 174
59    Ground Content in Datap. 178
Part V13 Things Marketers Writep. 181
60    The Ideal Length for Blog Posts, Podcast, Facebook Posts, Tweets, and Other Marketing Contentp. 183
61    Writing for Twitterp. 188
62    Writing with Hashtagsp. 196
63    Writing Social Media with Humorp. 202
64    Writing for Facebookp. 206
65    Writing for Linkedlnp. 210
66    Writing Your LinkedIn Profilep. 215
67    Writing for Emailp. 219
68    Writing Landing Pagesp. 225
69    Writing Headlinesp. 234
70    Writing a Home Pagep. 238
71    Writing the About Us Pagep. 244
72    Writing Infographics That Won't Make People Mock Infographicsp. 249
73    Writing Better Blog Postsp. 254
74    Writing Annual Reports (or Annual Wrap-Ups)p. 257
Part VIContent Toolsp. 263
    Research and Knowledge Management Toolsp. 264
    Writing Toolsp. 265
    Productivity Toolsp. 266
    Editing Toolsp. 268
    A Few Great Style Guidesp. 269
    Non-Text Writing Toolsp. 271
    Blog Idea Generatorsp. 271
    Google Authorshipp. 272
    Image Sources (Or, Stock That Doesn't Stink)p. 273
Acknowledgments for Toolsp. 277
Epiloguep. 279
Notesp. 280
Indexp. 291

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